DFKT x MadVirgo "Roboflower" Capsule Collection

DFKT, an emerging streetwear brand founded in Lund, Sweden in 2017, continues to make waves in the fashion industry. Their latest collaboration with Swedish creative MadVirgo introduces a captivating capsule collection featuring t-shirts, crewnecks, hoodies, and a hat, all showcasing the unique "Roboflower" design.

The original "Roboflower" design embodies the delicate balance between working efficiently like a machine while never forgetting our innate human nature and needs. It represents the belief that by striking a harmony between these two aspects, we can achieve incredible feats while leading fulfilling lives.

In this collection, DFKT and MadVirgo explore different interpretations of the "Roboflower" concept, infusing their designs with creativity and a sense of fun. Each piece is a reimagining of the original design, expressing the idea in diverse ways and resulting in a range of visually striking and captivating designs.

Founded by designer Jack Svanholm, DFKT embraces the notion that none of us are truly "normal" and that our unique qualities and imperfections are what make us special. The DFKT mindset revolves around transforming our defects into strengths, embracing them as part of our identity, and using them to shape a happier, more confident life. By accepting and embracing our flaws, we can work on them positively and cultivate a mindset that fosters personal growth and self-acceptance.

Jack Svanholm shares his personal journey of battling mental health issues throughout his life. He once believed there was something inherently wrong with him, experiencing self-hate, depression, and even thoughts of suicide. However, he reached a turning point where he grew tired of being at odds with himself and decided to embark on a journey of self-improvement and happiness. Through this process, he realized that his unique perspective and way of thinking did not make him defective, but rather, it made him who he truly is. By shifting his mindset and embracing his uniqueness, he found greater happiness and confidence. He continues to evolve, using his defects as catalysts for becoming a better version of himself each day.

Having personally experienced the impact of mental health struggles, Jack is deeply committed to supporting others on their mental health journeys. He understands the transformative power of mindset and perspective, as it completely transformed his own life. With DFKT, his vision extends beyond creating clothes; he aims to craft thought-provoking designs that carry a powerful mindset, inspiring individuals to shift their own perspectives and effect positive change in their lives.

In line with their mission, DFKT also contributes to the advancement of mental health research. Six percent of all profits from their sales are donated towards mental health research, ensuring that DFKT plays an active role in fostering positive developments in the field.

DFKT's collaboration with MadVirgo, their captivating "Roboflower" collection, and their dedication to mental health advocacy showcase the brand's commitment to making a difference through fashion, inspiring individuals to embrace their uniqueness and transform their lives for the better. The MadVirgo "Roboflower" capsule collection is now available exclusively via DFKT's webstore.