Sneakerhead Spotlight: Luke Morton

In our latest Sneakerhead Spotlight feature, we had the opportunity to speak with Luke Morton, a sneakerhead, sneaker photographer, and marathon runner based in Atlanta, Georgia. In his interview with The Stylish Insider, Luke shared the story of his journey into sneaker collecting, tips for checking authenticity, how he stays updated on upcoming releases, how he takes care of his 200+ sneaker collection, his goals for the future, and more.

Keep reading to learn more about Luke’s story.

How did you first develop an interest in sneakers?

My passion for sneakers started at 14. During that time I got my first summer youth job, I would buy sneakers from Dr. Jays, Foot Locker, and Jimmy Jazz. 

What factors do you consider when deciding which sneakers to add to your collection?

I like different styles. I want to stand out, some sneakers speak and some don’t. I like hype and heat but not all the time. I go for something that I know would stand out and start a conversation.

What is your favorite sneaker in your collection and why does it hold a special place for you?

It would have to be the Air Jordan 11 “Bred” from 2019. My mom happened get them on the Nike website for me for Christmas. I cherish those sneakers a lot just because it’s from my mom. 

Can you describe your collection and any particular themes or focuses within it?

I don’t have a particular theme for my sneaker collection. I like past sneaker releases along with current releases. 

If you could have any sneaker in the world added to your collection, regardless of rarity or price, which one would it be and why?

It would be the Nike SB Freddy Krueger Dunks. I grew up watching the Nightmare on Elm Street films when I was a kid. I was a freshman in high school in 2007 when I found out about them.

How do you stay updated with the latest sneaker releases and upcoming collaborations?

Before Twitter, I would go on Nice Kicks, Kicks on Fire, Sole Collector, and Complex. I would read articles on releases and where and when the sneaker will release. Call me a nerd but I like to also hear the back story of the sneaker that’s releasing.

Have you ever had to track down a rare or limited edition sneaker? Can you share the story behind it?

Yes! Multiple times, I think the rarest sneaker I have is the Nike LeBron Zoom Solider 3 “SVSM Away” sample pair from LeBron’s high school. Back when House of Hoops released the “Home” pair, it was hard to find them. When I found them on eBay for auction I knew that pair was for me. That was my introduction into sample pairs/unreleased pairs.

Are there any specific sneaker collaborations or limited edition releases that you are particularly proud to have in your collection?

I would say the Off-White x Nike Air Force 1 “University Gold”. A few years ago Nike had a shock drop, I found out through sneaker Twitter at the time. I was in the process of moving, I remember my heart racing when I saw the Got ‘em sign on my screen. During that time packages would frequently go missing, I was already waiting outside when I got the notification that it was out for delivery.

How do you approach the process of acquiring new sneakers for your collection? Do you prefer to buy them brand new or do you also enjoy hunting for pre-owned gems?

Both. Honestly there isn’t anything bad about pre-owned. It’s just as good as brand new depending on the person and how they’ve cared for them. For me personally, I enjoy hunting for pre-owned pairs of past sneaker releases, plus I was able to get some gems like the Kobe’s, KD's, Jordan’s, and more.

How do you ensure the authenticity of the sneakers in your collection?

When eBay launched their authenticity guarantee program I knew I was safe but before then, I would do my own research on what to look for. I would always ask for detailed pictures of the sneakers when it’s pre-owned and a previous release.

Can you discuss any challenges you’ve faced in maintaining and organizing your sneaker collection?

When I was in the process of moving, I believe sneakers was the most challenging part. Some of my sneaker boxes were breaking and so on. I didn’t know about the Container Store until after my move. Moving 200+ pairs was challenging, especially taking down your own inventory is time consuming but it’s a great skill set to have.

Are there any particular sneaker brands or designers that you are drawn to? Why?

The brand I am drawn to most is Concepts. Their brand made me fall in love with New Balance all over again. The presentation and introduction on their past collaborations was spot on. I love their special boxes and the storytelling about their sneakers.

Have you ever customized or modified any sneakers in your collection? If so, what was the process like?

Right now I’m working on modifying the Jordan 1 Reimagined Royals. I want to make it into the original version of the 1985 Air Jordan 1 with yellowing the midsole and some 1985 vintage laces. I want to take the concept of the Reimagined Jordan 3 box and apply that concept to the Jordan 1 Royal box. 

Can you share any memorable experiences or interactions you’ve had within the sneaker community?

I remember I took a picture of myself wearing Nike Supreme Dunks and made the SNKRS Kickcheck. I was super hyped about making it on the Nike SNKRS app. 

How do you balance your passion for collecting sneakers with other aspects of your life?

As a father and a marathoner it’s pretty challenging to keep up with the latest releases. I try to make time to see what’s happening in the sneaker community along with sneaker releases when I can.

Are there any specific sneaker trends or styles that you find particularly interesting or influential?

I am very big on sneaker collaborations. It gives the creator the platform to tell their stories about the shoe they are working on. I believe it’s very inspiring to me and others. I love reading the story on the “why”.

Have you ever traded or sold sneakers from your collection? What factors do you consider when deciding to part ways with a pair?

I've sold a bunch of sneakers in the past as well as traded. I was able to get the Black Cement 3s in exchange for the Yeezy Super Moon when Yeezy was on fire during the time. When I decide to part ways with a pair of sneakers I have to fully accept that it served its purpose. I enjoy wearing my sneakers but it’s sweeter to give the next person an opportunity to snag a pair that they've been hunting for.

How do you take care of your sneakers to ensure their longevity and condition?

Cleaning the bottoms and the midsole. When I found out about the brand Reshoevn8r, I've used it ever since. It has really helped me take care of my sneakers and keep them in good condition.

In addition to sneakers, are there any particular clothing brands that you admire or consider your favorites? If so, can you tell us why you resonate with those brands and what draws you to their designs or ethos?

I love vintage clothing, some Polo Ralph Lauren, Levi’s, Guess Jeans, and more. I started having a passion for vintage clothing from the 1990s mostly as I feel that was the pinnacle time for streetwear and fashion.

Can you discuss any future goals or aspirations you have as a sneaker collector?

My biggest goal is to one day do a collaboration with either Concepts or any major sneaker company. I want to have a podcast where I talk about and discuss different aspects of sneakers and their history. I want to do an interview with Fat Joe, Mayor, PJ Tucker, and Fab on their impact and thoughts on the sneaker culture. Also I want to give back, host some back to school stuff where I give each kid a pair of sneakers for their first day along with school supplies.