A Bit Unloved: The Ultimate Hoodie Collab

An exciting partnership is about to make big news in the world of streetwear. A well-known sneaker influencer and an up-and-coming Queens, New York fashion house have joined forces to promote a shared vision of positivity and balance through their mutual love of inspired clothing.

Anyone who follows sneakerhead culture on X (formerly Twitter) or other social media platforms has likely encountered the posts and presence of Kenneth Myers, Jr., better known by his online moniker, Mr. Unloved 1s. A sneaker historian, Myers is a fan of all things footwear and is considered by some to be the world’s biggest Air Jordan 1 superfan. Following Myers’ social media accounts is a surefire way to gain sneaker knowledge and informed perspective that is presented with calm, thoughtful honesty rather than emotion-driven harsh opinion commonly found in conversations within the sneaker and streetwear community, both inside and outside the virtual space. Myers reminds his followers, always, that “the focus is love.” His dedication to being a positive presence with individual taste is refreshing in a fashion world sometimes dominated by negative attitude and hype-obsession.

Collaborating with Myers is aBit New York, which claims roots in both Queens and South Korean culture. While the brand is only just over three years old, it has already made a name for itself with its timeless, diverse, and bold designs. Its mission is not to follow trends, but rather to create them. A glance at their current lineup quickly proves that aBit New York is not satisfied with pushing product that is easily consumable by the masses. Like a great author, the brand tells a story with each piece they create that challenges the consumer to think about and interpret its meaning rather than simply spoonfeed it to them. This thoughtful approach makes aBit New York a perfect partner for Kenneth Myers, as does its goal to help its customers find balance while promoting individual taste, bridging fashion history to the contemporary scene.

Positivity and balance, Kenneth “Mr. Unloved 1s” Myers, Jr. and aBit New York. Sounds like a creative match made in heaven. Stay tuned!