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Introducing the groundbreaking "Earth Shoe 01" by Wasted Collective, a brand dedicated to giving new life to waste. Spearheaded by Ronald Akili, the founder of Potato Head, this innovative shoe is the latest addition to their sustainable product lineup. Available in four stunning colorways - "Volcanic Black," "Sand White," "Moss Green," and "Ash Grey," the Earth Shoe 01 is a testament to their commitment to reimagining waste.
To create the Earth Shoe 01, the Waste Lab at Potato Head Bali harnessed the power of circular solutions and utilized reclaimed waste from industrial production. This shoe represents a bold step towards reducing waste by repurposing materials that would have otherwise been discarded. Not only is it environmentally conscious, but it also offers exceptional comfort for all-day wear.
Designed to fit true to size, the Earth Shoe 01 boasts a wider toe-box made from recycled mesh, allowing for improved airflow with its innovative flex technology. The shoe provides stability and support with its arch support feature, while the recycled grind rubber sole, crafted with Rewalk™ Mold technology, adds an elevated touch.
Wasted Collective's ethos goes beyond creating sustainable products. They are deeply rooted in community engagement and are passionate about raising awareness about waste issues. In April, they launched the "Wasted Neighbourhood Clean-Up" initiatives across Bali, Singapore, Tokyo, and London. These clean-ups serve as a means to initiate conversations and inspire change. With the participation of local DJs and community radio stations, Wasted Collective extends their education mission and aims to create a global impact.
The Earth Shoe 01 is now available for purchase online via Wasted Collective and in-store at Desa Potato Head in Bali, as well as Dover Street Market Singapore.
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