Los Angeles-based streetwear label PLEASURES has debuted its latest collaboration with ASICS on the GEL-NYC silhouette.
The nature-inspired design features a lavender ripstop base complemented by orange branding overlays at the midfoot. Additional details include a chocolate brown accent around the tongue, mudguard, and GEL-backed sole unit. Co-branding elements feature the typical ASICS logos alongside a distinctive "PLEASURES" mark at the toe.
The release of the PLEASURES x ASICS GEL-NYC sneaker kicks off today via PLEASURES, with pairs priced at $160 USD. A broader global launch via ASICS and select retailers will follow on October 18.
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