Jacorey "Kohrey" Barkley Interview With One More Time

Major labels don’t wait for songs to go viral. They put money behind a few proven strategies, and indie artists can run the exact same playbook without the big budget of a label.

In this episode of One More Time, hosts H3NRY and Playback Ben sit down with Jacorey "Kohrey" Barkley, former Def Jam influencer marketer and co-founder of No Labels Necessary, to break down the playbook for manufactured virality. Jacorey explains what seeding is, how it works, and what it actually costs, plus how to find the right pages to seed and how to find your lane by figuring out who you could open for. He also pulls back the curtain on the messy parts, covering payola and paid curators, why credibility matters, the fact that seeding means handing over finished posts, and how to build a narrative before you seed.

From there, he gets practical. He explains why you should stay chronically online to find angles, use genre cheat codes and non-music pages most artists overlook, pace your posts because seeding results lag, and test a few pages first before scaling up what works. He also zooms out to the bigger picture, covering the industry bubble and AI songs, influencer marketing and the $60k post, clipping and micro-influencer volume, music streamers and hybrid artists, and why alt accounts and fan pages took off, including the difference between fan pages, theme pages, and memes.