Joe Freshgoods Interview With Idea Generation

In this episode of Idea Generation, designer and creative director Joe Freshgoods shares his inspiring journey from selling homemade t-shirts in his Chicago high school to becoming a leading figure in streetwear, collaborating with brands like Lollapalooza, New Balance, and The Olympics.

Joe Freshgoods sits down with Noah Callahan-Bever to discuss his evolution from a retail employee at the local boutique Leaders to the visionary behind his own clothing brand, with exciting plans for future expansion. From viral t-shirts designed for the Obama's, championed by Chance The Rapper, to crafting an alternate jersey for the Chicago Bears, Joe has built a remarkable global career while staying true to his Chicago roots.