Fathead Threads "Hawk Tuah" Hat Collection

Hailey Welch has gained unexpected fame in recent weeks due to her involvement in the "Hawk Tuah" meme, which went viral after a video interview with Tim & Dee TV. In the interview, when asked about a bedroom move that drives men crazy, Hailey Welch responded with the phrase "You gotta give 'em that 'hawk tuah' and spit on that thing".

Tennessee-based embroidery and apparel brand Fathead Threads has partnered with Hailey Welch to produce and sell "Hawk Tuah" merchandise. The owner of Fathead Threads, Jason Poteete, has known Welch for years and reached out to her once her comment started circulating online. Poteete wanted Welch to benefit financially from her viral fame and ensure she receives some profit from the merchandise sales.

The Fathead Threads "Hawk Tuah '24" hats come in 14 different colors and are available now exclusively via Fathead Threads online store for $32.78 USD each.