Bodega x Heineken "Boring Phone"

Bodega and Heineken have linked up with Human Mobile Devices to introduce a unique twist to the smartphone experience. Dubbed the "Boring Phone," this nostalgic offering takes minimalism to a whole new level by eliminating internet access, social media, and access to any apps altogether.

Designed with the intention of promoting disconnection, especially during nights out, the Boring Phone is a flip phone that focuses solely on the essential functions of making and receiving calls, as well as sending text messages.

The phone itself boasts a futuristic yet retro design, encased in a holographic covering with holographic stickers tastefully placed throughout the device. But the Boring Phone's simplicity doesn't end there. Not only is it technologically incapable of running external applications, but it also offers an impressive standby time of up to one week and can provide up to 20 hours of talk time.

The Bodega and Heineken Boring Phone will make its debut today, April 18, at the exclusive Bodega pop-up at Milan Design Week.