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Bodega x Heineken "Boring Phone"

Bodega and Heineken have linked up with Human Mobile Devices to introduce a unique twist to the smartphone experience. Dubbed the "Boring Phone," this nostalgic offering takes minimalism to a whole new level by eliminating internet access, social media, and access to any apps altogether. Designed with the intention of promoting disconnection, especially during nights out, the Boring Phone is a flip phone that focuses solely on the essential functions of making and receiving calls, as well as sending text messages. The phone itself boasts a futuristic yet retro design, encased in a holographic covering with holographic stickers tastefully placed throughout the device. But the Boring Phone's simplicity doesn't end there. Not only is it technologically incapable of running external applications, but it also offers an impressive standby time of up to one week and can provide up to 20 hours of talk time. The Bodega and Heineken Boring Phone will make its debut today, A...

Bodega x Saucony Grid Shadow 2 "Jaunt Woven" Sneakers

Bodega and Saucony have a long history of collaborating on footwear, and they are back with another version of the Grid Shadow 2 reissue called "Jaunt Woven". The sneaker features a multi-fabric design with significant woven portions. The upper is made of stone-washed 180z canvas, hemp, and cotton fabrics, all in natural hues. The shoe also includes a molded EVA midsole in cream with a speckled green heel and a deep brown gum rubber outsole. There are also hints of Acid Lime and Red Alert that complement the overall design. The Bodega x Saucony Grid Shadow 2 "Jaunt Woven" sneaker is scheduled to release on Friday, February 23, 2024 at 12 pm EST at Bodega's Boston and Los Angeles stores as well as online  for $140 USD.

Bodega x ASICS GEL-NYC "After-Hours" Sneakers

Bodega and ASICS have collaborated to create a new sneaker model called the GEL-NYC "After-Hours", which pays homage to city life. The shoe combines elements from Asics' retro and performance running styles to create a durable and versatile design. The upper of the GEL-NYC features nubuck and suede primer materials, providing both texture and durability. One unique design element is the triangular spacer mesh motif, which is inspired by city fences and not only keeps the wearer's foot secure but also allows for breathability. The ASICS stripe on the medial side of the shoe blends with the surroundings, while the lateral side features a translucent iconic logo, representing the interconnectedness of city infrastructure. The midsole combines foam and GEL technology for optimal comfort and support. The shoe also includes co-branded details and a diamond knit collar lining for added structure. The color palette of the GEL-NYC is inspired by various elements of cit...