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Melbourne, Australia-based cycling brand MAAP and Italian watchmaker UNIMATIC have joined forces to create a limited edition timepiece specifically designed for cycling enthusiasts. This collaboration marks a significant milestone for both brands, as it represents MAAP's debut in the watchmaking industry and UNIMATIC's first shockproof quartz movement in a titanium timepiece.
The UNIMATIC x MAAP Modello Quattro UT4-T-M watch combines classic military-style aesthetics with modern functionality. Constructed from sandblasted Grade II titanium, this tool watch is not only a stylish accessory but also a testament to durability, thanks to its shockproof quartz movement. The watch features a 360° anti-shock protection system and is water-resistant up to 300 meters, making it an ideal companion for cyclists facing various environmental conditions.
Limited to just 100 pieces, this watch represents exclusivity and craftsmanship. With a slim profile of 12.00mm, it offers both comfort and practicality, whether you're on or off the bike. Notably, the MAAP co-branding can be found on the dial, strap, and acid-etched at the caseback.
Misha Glisovic, MAAP's Chief Creative Officer, expressed their excitement about the partnership, stating, "UNIMATIC’s impressive hit rate of pairing fresh design with function, attention to detail and high performance resonates with the ethos we’ve built at MAAP.” Glisovic added, "Coming from different fields yet uniting together in this way, we both share a vision of propelling technology and creativity forward with a fresh lens. The result is a perfect synthesis of our two worlds and a partnership we’re so proud of."
Emphasizing MAAP's commitment to top-tier production and materials, the watch is meticulously crafted in Italy, paying homage to MAAP's manufacturing roots and Italy's rich cycling culture. It is now available for purchase at a retail price of $1,145 USD through MAAP's website. The watch comes with a custom Shadow Gray MAAP TPU quick-release strap, a classic Olive seatbelt nylon NATO strap, and a special UNIMATIC x MAAP case.
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