Billionaire Boys Club x HIDDEN.NY Capsule Collection

Billionaire Boys Club has collaborated with the collective HIDDEN.NY to create a limited edition capsule collection. This collaboration marks the 20th anniversary of BBC ICECREAM and pays homage to its founder, Pharrell Williams, and his longstanding association with the brand.

The capsule collection draws inspiration from the archives and features a range of essential wardrobe pieces adorned with photo-transferred images of Pharrell standing in front of a Lamborghini from the early 2000s. The collection includes hoodies, denim jeans, and fitted baseball caps, all showcasing the iconic BBC ICECREAM branding combined with the HIDDEN.NY logo. The capsule incorporates the OG BBC logo, helmet moniker, and IC running dog, with HIDDEN.NY's signature emerald green highlighting the branded graphics. Additionally, the collection incorporates Hidden's "h" and diamond graphics as a nod to BBC.

The designs are applied throughout the capsule, including t-shirts, hoodies, and special edition made-in-Japan denim jeans. The BBC ICECREAM x Hidden.PPF BBC20 capsule is now available for purchase at the flagship stores in NYC and Miami, as well as online through BBC ICECREAM and Hiddenppf.