ICECREAM , the skate-focused label under Pharrell 's Billionaire Boys Club brand, is thrilled to announce the highly anticipated release of its Winter 2023 collection. This latest offering is a testament to ICECREAM's commitment to pushing boundaries and reimagining classic designs. Divided into two distinct deliveries, the Winter 2023 collection builds upon the brand's iconic wardrobe staples, introducing exciting new elements that are sure to captivate fashion enthusiasts worldwide. One standout addition is the micro floral motif, which puts a fresh spin on the timeless diamond and dollars pattern. Another innovative artwork introduced in this collection is the ICECREAM Soda Can, which adorns various pieces, adding a touch of playfulness and uniqueness. The beloved ICECREAM motif takes center stage, appearing in snow cap font and printed on must-have items like the Puffy Tee, Flapjack Varsity Jacket, and Wrap Snapback Hat. Additionally, enthusiasts can indulge in the...

Billionaire Boys Club has collaborated with the collective HIDDEN.NY to create a limited edition capsule collection. This collaboration marks the 20th anniversary of BBC ICECREAM and pays homage to its founder, Pharrell Williams , and his longstanding association with the brand. The capsule collection draws inspiration from the archives and features a range of essential wardrobe pieces adorned with photo-transferred images of Pharrell standing in front of a Lamborghini from the early 2000s. The collection includes hoodies, denim jeans, and fitted baseball caps, all showcasing the iconic BBC ICECREAM branding combined with the HIDDEN.NY logo. The capsule incorporates the OG BBC logo, helmet moniker, and IC running dog, with HIDDEN.NY's signature emerald green highlighting the branded graphics. Additionally, the collection incorporates Hidden's "h" and diamond graphics as a nod to BBC. The designs are applied throughout the capsule, including t-shirts, hoodies, and sp...