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Levi's has debuted a collection of band tees honoring the iconic U.K. band Blur. The collection pays homage to the band's pioneering efforts that shaped an era with their clever lyrics and genre-bending sound.
The Levi's Blur band tee collection celebrates their classic 90's logo, which represents the decade they became known in the international music scene. The collection consists of a white t-shirt with the Blur logo on a blue background, a black tee with the logo on a red background, and a sea blue shirt featuring The Great Escape album artwork. To maintain a vintage feel, the t-shirts have interior neck labels inspired by 90's woven labels.
Leo Gamboa, Senior Director of Global Collaborations & Customization Design at Levi's said of the collection, "Levi's has always been rooted in music. We wanted to bring back the vibe of your favorite blur band tee—authentic, timeless, and made with quality that lasts for years to come." The band, made up of Damon Albarn, Graham Coxon, Alex James, and Dave Rowntree, changed English pop music with their second album, Modern Life Is Rubbish, in 1993.
The Levi's x Blur Band Tee Collection is available now for a limited time via Levi's for $40 USD each.
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