Apologetic Letters Fall 2024 Card Holders

Indiana-based emerging streetwear brand Apologetic Letters is set to expand its popular card holder series with two new limited edition designs.

Each leather card holder features the Apologetic Letters logo on the front and an inspiring quote on the back. The navy blue card holder features the quote "Take care of yourself first, so you can better care for others," while the green version features "A closed mouth never gets fed." Further colorways of the card holder are set to drop later in the year.

Apologetic Letters founder Daniel Herrera shared his enthusiasm about the release, stating, "As with every piece, the thought is always how can the product feel "different" and "unique" to what has already been done before, while also thinking about the context and message to be portrayed and executed each time. While we have many different themes and messages to be included in the brand's ethos, the card holder felt like the right place to try this new idea — including a simple quote on the back, with the intention of the beholder viewing on a daily basis. The quote isn't meant to be overly daring, poetic, or even engaging to an extent, but rather a small reminder that hopefully strikes a chord every so often to make you think and hopefully progress positively through your day."

The limited edition Apologetic Letters Fall 2024 card holders will be available next month via Apologetic Letters online store for $45 USD.