Bobby Hundreds Interview With Cold As Ice

In the latest episode of the Cold As Ice podcast, The Hundreds co-founder Bobby Hundreds shared insights into his journey in the streetwear industry with hosts Ben Baller and JimmyBoi.

Bobby discussed his upbringing as a Korean-American in the Inland Empire and his college experience at UC San Diego, where he immersed himself in skateboarding and graffiti culture. He recounted meeting his business partner, Ben Shenassafar, in law school, which sparked the idea of launching their own brand. This led to a pivotal move to Japan for writing, where he honed his craft and vision for The Hundreds.

He reflected on the early days of building The Hundreds, stressing the importance of creating a strong community and the brand's evolution over the years. Bobby highlighted their strategy of never taking outside investment, allowing them to maintain full ownership and creative control over the brand.

The conversation also touched on the changing landscape of streetwear, including the rise of luxury items and the impact of brands like Supreme being acquired. Bobby shared his thoughts on the current climate of the streetwear market and the new companies that are gaining traction today.