Kylie Jenner Launches Canned Vodka Soda Brand Sprinter

Kylie Jenner has recently announced the launch of her own brand of canned vodka sodas called Sprinter. Following in the footsteps of her sister Kendall, who owns the tequila brand 818, Kylie has introduced a line of 100-calorie vodka sodas sweetened with fruit juice. Sprinter is made with premium vodka, sparkling water, and fruit juice, and each can has an alcohol by volume (ABV) of 4.5%. The brand is set to launch with four flavors, Black Cherry, Peach, Grapefruit, and Lime.

To develop the vodka soda in a can, Kylie Jenner collaborated with Chandra Richter, a food and beverage industry expert who also holds a PhD in Molecular Biology, as the brand's Head of Product Development and Supply Chain. The two spent over a year taste testing before finalizing the four fruit formulas for Sprinter.

Sprinter will be available for purchase in participating retailers throughout the US starting from March 21, 2024. However, instead of being sold individually, customers will have to purchase an 8-can variety pack for $19.99 USD.