NOAH x The Cure Capsule Collection

In a remarkable collaboration, New York City-based brand NOAH and legendary rockers The Cure have once again united to create a collection inspired by classic tour merchandise. This partnership marks their second collaboration since their initial co-branded capsule collection in 2017, and it promises to redefine the concept of "concert merch" entirely.

Building upon the success of their first collaboration, NOAH has expanded and elevated the collection, infusing it with unparalleled creativity and artistic expression. To bring their vision to life, the brand enlisted the talents of artist Perla Haney-Jardine, who meticulously recut and resewed the collection, infusing it with her unique perspective and vision.

The resulting pieces are a vibrant and eye-catching ensemble, designed to be layered and styled with ease. The collection is anchored by a range of heavyweight hoodies that exude both comfort and style. Additionally, graphic tees featuring the iconic phrase "The Cure Pictures of You" pay homage to the band's timeless 1989 hit.

NOAH proudly shared in an Instagram caption that the pieces created by Perla Haney-Jardine are not only one-of-a-kind, but also exemplify the individualistic spirit that NOAH strives to inspire in everyone who dons their clothing. The accompanying lookbook showcases the captivating fusion of NOAH's aesthetic and The Cure's enduring legacy.

The complete NOAH x The Cure capsule collection is now available for purchase online through NOAH's webstore, as well as at select retailers.