Bell & Ross BR 03 Collection

Bell & Ross, renowned for its aviation-inspired watches, has unveiled new additions to its iconic BR 03 collection, showcasing a subtle evolution in the brand's design philosophy. The updated collection was introduced during an event in Hong Kong, where Fabien de Nonancourt, the brand's General Manager, presented the fresh designs to media and guests.

The new BR 03 watches maintain the brand's allure while adapting to the new times. The case retains its iconic round in a square design but features slightly smaller dimensions, reduced from 42 mm to 41 mm. The case also boasts a softer appearance with 4 mm lugs and a narrower, more streamlined rubber strap.

One notable update is the extension of the power reserve of the movement to 54 hours. Additionally, the collection introduces two new core colors: a steel case model with a copper dial and a black ceramic model with a military green dial.

The highlight of the collection is the BR 03 "Gyrocompass," limited to 999 pieces. This all-black watch features a vibrant yellow depiction of a fighter plane on the dial, adding a splash of color.

At the heart of each watch in the new BR 03 collection is the BR-CAL.302 automatic mechanical movement, now with an extended power reserve. Bell & Ross continues to prioritize functionality and exceptional aesthetics in their timepieces. Furthermore, each watch in the collection is water-resistant up to 100 meters.

The new BR 03 collection is available for purchase on Bell & Ross's website, with prices ranging from $3,600 USD to $4,500 USD.