AMI "Cloudy Wool" Knitwear Campaign

AMI, the Parisian brand known for its effortlessly chic and contemporary designs, has recently unveiled its latest knitwear campaign titled "Cloudy Wool," featuring none other than Stranger Things actor Noah Schnapp as its celebrity ambassador. In this whimsical campaign, Schnapp takes viewers on a journey into an enchanting daydream, showcasing the brand's Fall/Winter 2023 collection.

The campaign captures Schnapp immersed in a world filled with coziness and warmth, as he envelops himself in a selection of pastel-hued, fuzzy garments. Vintage-inspired aesthetics are at the forefront, with Schnapp effortlessly balancing cushions on his head while donning light blue crewnecks and creamy pleated trousers.

Every piece in the collection is adorned with enlarged Ami de Cœur symbols, which add a touch of playfulness and charm. From cozy cardigans to stylish scarves, the campaign showcases the versatility and timeless appeal of AMI's knitwear. Schnapp is joined by his co-star, creating a sense of camaraderie as they pose in nude knitwear and staple denim bottoms.

As winter approaches, fringed scarves elegantly drape around Schnapp's neck, completing the looks and making them perfect for the colder months ahead. The campaign not only showcases the brand's impeccable craftsmanship but also demonstrates its commitment to providing unisex options that appeal to a wide range of individuals.

For those who are captivated by AMI's "Cloudy Wool" knitwear campaign, the collection is now available for purchase via AMI's website and select retailers, including HBX.