Los Angeles Rams x Born X Raised Capsule Collection

The Los Angeles Rams are teaming up with LA-based streetwear brand, Born X Raised, to launch a new capsule collection ahead of their season opener against the San Francisco 49ers. This collaboration marks the third time the Rams have partnered with Born X Raised and aims to showcase their dedication to the West Coast city. The collection is particularly significant as it pays homage to Born X Raised's co-founder, Chris "Spanto" Printup, who recently passed away. Printup, who was raised in LA and a longtime Rams fan, had a deep love for the city, which he expressed through his clothing brand. The capsule collection combines the Rams' branding and iconic imagery with Born X Raised's signature motifs, using the team's blue and yellow colors. The collection also celebrates the Rams' two Super Bowl championships in 1999 and 2021. In addition to the capsule collection, a one-minute short film has been released, highlighting the pride both Born X Raised and the Rams have for LA. The collection will be available for purchase on September 15th at 12 p.m. PST through Rams Fan Shop and The Rams website.