Coca-Cola is teaming up with NIGO's streetwear brand HUMAN MADE for a new collaboration. The duo are releasing a collaborative limited edition design can that turns the classic drink into a collectible item. The 350ml can features HUMAN MADE artwork, and a special 6-can pack will be sold in a custom carrying case.
To celebrate the launch, a FamilyMart store in Tokyo will be covered in the collaboration design. Fans can also use the FamiPay app to enter a lottery for prizes. While some winners will receive points, 10 grand prize winners will get a life-sized, handmade papier-mâché replica of the can.
The HUMAN MADE x Coca-Cola cans will be available exclusively at FamilyMart stores across Japan starting April 7.
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