Birkenstock "Care Essentials" Collection

Birkenstock has launched a new footcare line called "Care Essentials" in celebration of its 250th anniversary. The new line highlights the importance of holistic self-care and aligns with Birkenstock's commitment to foot health.

The "Care Essentials" collection features seven wellness products designed to restore balance and rejuvenate cracked and dry feet. Each product has been formulated in Germany using 100% naturally derived ingredients.

CEO Oliver Reichert said in a press statement, "We believe that true confidence begins with the care of every step we take. By broadening our focus to include foot care, we empower our community to embrace well-being and mindful living. This collection speaks to those who value self-care and want to enhance their daily routines."

The product line includes Relaxing Bath Salts, Exfoliating Foot Scrub, Nourishing Foot Balm, Relief Lotion for Tired Legs and Feet, Comforting Dry Oil, Smoothing Pumice Stone, and Tube Squeezer, with prices ranging from $25 USD to $30 USD via Birkenstock's online store.