ICECREAM Winter 2023 Collection

ICECREAM, the skate-focused label under Pharrell's Billionaire Boys Club brand, is thrilled to announce the highly anticipated release of its Winter 2023 collection. This latest offering is a testament to ICECREAM's commitment to pushing boundaries and reimagining classic designs.

Divided into two distinct deliveries, the Winter 2023 collection builds upon the brand's iconic wardrobe staples, introducing exciting new elements that are sure to captivate fashion enthusiasts worldwide. One standout addition is the micro floral motif, which puts a fresh spin on the timeless diamond and dollars pattern. Another innovative artwork introduced in this collection is the ICECREAM Soda Can, which adorns various pieces, adding a touch of playfulness and uniqueness.

The beloved ICECREAM motif takes center stage, appearing in snow cap font and printed on must-have items like the Puffy Tee, Flapjack Varsity Jacket, and Wrap Snapback Hat. Additionally, enthusiasts can indulge in the glacier tee, showcasing a dazzling iteration of the Running Dog logo embellished with rhinestones. This bedazzling technique is further applied to the sweatshirt and trucker cap, creating eye-catching pieces that exude style and sophistication.

The second delivery of the Winter 2023 collection introduces a captivating palette, featuring vintage off-white, muted rose, and soft pale blue tones incorporated into a captivating camo pattern. This aesthetic pays homage to the brand's signature style, while also adding a fresh twist. Perfect for the holiday season, the collection embraces a chilly theme, with winter-inspired motifs, including adorable snowmen, intricately woven into the design.

Excitingly, the Winter 2023 collection is now available at BBC ICECREAM flagship stores and online.