Cole Bennett Interview With Birkenstock

Birkenstock sits down with Lyrical Lemonade’s Cole Bennett for the latest installment in their Birkenstories series. What started out as a high school music blog in Plano, Illinois, grew into a global multimedia company. From designing the original Lyrical Lemonade logo in a classroom to directing music videos for Juice WRLD, Justin Bieber, Eminem, Drake, and Kanye West, Cole Bennett has built a career driven by creativity, independence, and an unstoppable entrepreneurial spirit.

In the video, Cole opens up about how Lyrical Lemonade began as a teenage passion project and the breakthrough that changed his career directing Juice WRLD’s “Lucid Dreams.” He also shares why he sees filmmaking as a form of painting, how he created Summer Smash, which bills itself as the world's largest independent hip-hop festival, and what inspires his creative process. To cap the interview off, Cole shares what’s next for him, including his new Birkenstock collaboration.