The Stylish Insider

New Balance is capturing summer vibes with their latest collaboration, the atmos pink x New Balance 740 "Pink Vacation" sneaker. Inspired by Indonesia's beautiful Pink Beach, the sneaker features a mix of pink shades that mirror the natural beauty of the sand. The upper is made of breathable bubblegum pink mesh, complemented by sleek metallic silver overlays. A bold deep pink New Balance "N" logo stands out, while the insole features a custom sunset design that reflects the tranquil atmosphere of Pink Beach. The sneaker also comes with an extra ribbon-style shoelace for versatile styling options. The limited edition atmos pink x New Balance 740 "Pink Vacation" sneaker will be available on March 29 via atmos for ¥16,500 JPY (approximately $110 USD).

New Balance and atmos have unveiled a limited edition MT580 "Land(E)scape" that pays homage to the beloved 90s trail running shoe that gained popularity in Japan. The "Land(E)scape" variant features a vintage-inspired design with a warm-hued all-leather upper, featuring a mix of matte beige leather, brown suede, and ostrich-printed leather. The tongue is adorned with a green leather patch and a rubber "580" label, while the New Balance logo appears in black leather on the quarter. The shoe's sectioned midsoles provide a more technical feel, complemented by black outsoles embossed with a leather-like texture. A special detail hidden in the insoles narrates the history of the MT580 and pays tribute to the original M585 from 1996. Limited to just 580 pairs, the atmos x New Balance MT580 "Land(E)scape" sneaker will be available through a pre-sale lottery via  atmos' webstore starting November 15.

ASICS is set to release a new colorway of the GEL-KAYANO 14 sneaker in collaboration with atmos , drawing design inspiration from Tokyo's vibrant nightlife scene. The sneaker features a purple and gray colorway with an open-mesh base and black lacing. It retains ASICS' signature futuristic design and prioritizes comfort with its cushy GEL technology and mesh-lined tongue. The atmos x ASICS GEL-KAYANO 14 will be available for purchase starting on Saturday, January 13, 2024, both online at atmos Tokyo's webstore and in-store. The retail price for a pair is $180 USD. Each pair also comes with a complementary GEL-KAYANO 14 sticker. For more information and to participate in the raffle, you can visit the atmos website . The raffle begins on Friday, January 4, 2024, and runs through Friday, January 12, 2024.

Japanese streetwear boutique atmos has teamed up with New Balance to create a sleek and minimalist version of the iconic 550 sneaker. Originally introduced in 1989, the 550 has gained popularity in recent years through collaborations with renowned brands and artists. This latest collaboration takes a departure from vibrant colorways and embraces a sophisticated all-black design. The upper and sole unit are completely black, with subtle white accents highlighting the iconic "N" logo and lining. atmos drew inspiration from the streetwear aesthetics of the 2010s, particularly the monochromatic color palettes and urban fashion labels of that era. To get your hands on a pair of these exclusive sneakers, you can enter a raffle at atmos ' flagship store in Tokyo until December 22. The winners will have the opportunity to purchase the atmos x New Balance 550 "Black/White" in-store starting from the following day.

Renowned Tokyo-based retailer and brand, atmos , has solidified its position as a leading collaborator in the footwear industry, having worked with notable brands such as Nike and ASICS. Excitingly, atmos has recently announced two upcoming footwear projects. The first collaboration involves a three-way partnership with GOD SELECTION XXX and Clarks Originals, resulting in a low-cut Wallabee. The second collaboration reunites atmos with Salomon to enhance the ClimaSalomon™ Waterproof membrane-equipped ACS+. The "Strata Fossil" theme takes center stage in the collaboration, featuring a predominantly brown color palette for the ACS+. The shoe retains its classic construction, but an intriguing thematic pattern is incorporated beneath the midfoot cage, further emphasizing the fossil concept. The collaboration successfully blends style and functionality, presenting a fall-ready aesthetic combined with reliable waterproofing technology. The atmos x Salomon ACS+ CSWP in the "S...