Kid Cudi , also known as Scott Ramon Mescudi, has recently announced on Instagram that he is launching a new fashion brand in collaboration with renowned Japanese designer and HUMAN MADE founder, NIGO . NIGO has a long history of collaborating with artists and has been influential in the streetwear world for decades, from his involvement with BAPE to his role as creative director at KENZO. He has brought a unique perspective to both streetwear and luxury fashion, and his collaborations have been industry-changing. Earlier this year, Kid Cudi launched his own brand called Members of the Rage , which showcased its first collection during Paris Fashion Week. The brand combines '90s grunge with futuristic hip-hop styles, allowing Cudi to explore the Man on the Moon motif through a fashion lens. NIGO worked alongside Cudi for Members of the Rage, contributing his designs for some of the graphics. Given their previous collaboration, it is only natural for them to take the next step a...
