Tesla , the automotive company led by Elon Musk , known for its mission to accelerate the world's transition to sustainable energy, has recently introduced a unique and pricey product—a $450 USD lightning bolt-shaped bottle of Mezcal. While it remains unclear how this alcoholic beverage aligns with Tesla's sustainability goals, it is not the first time the company has ventured into the alcohol market. In 2020, Tesla made its debut in the alcohol industry with Tesla Tequila, which also came in a strikingly similar glass container. However, the release of Tesla Cyberbeer, a limited edition beer, received lackluster reviews on popular beer ranking platform Untappd . Despite this setback, Tesla teamed up with Nosotros Tequila to launch Tesla Tequila, and now they have partnered with Nosotros Mezcal for the production of the $450 USD Tesla Mezcal .
