To celebrate its 50th anniversary, Japanese fashion label BEAMS has partnered with Lacoste for a special twist on a classic. The duo has released a bespoke "Badge T-Shirt" that fuses Lacoste's timeless preppy aesthetic with subtle BEAMS branding. The design centers on a custom version of Lacoste's signature crocodile logo. On both the left chest and the back neck, the word "BEAMS" is artfully integrated inside the emblem. The Lacoste x BEAMS 50th Anniversary t-shirt is available now via BEAMS for ¥12,100 JPY (approximately $75 USD).
