As the basketball season gains momentum, Champion and Hélas have joined forces to unveil an exclusive athletic capsule collection. Hélas, the renowned Paris-based label known for its modern take on casual athleisure, has partnered with Champion, a century-old brand synonymous with comfortable t-shirts, basketball shorts, and cozy sweaters. For this collaboration, Hélas has opted to utilize Champion's Reverse Weave range, renowned for its high-quality fabric and oversized silhouettes designed for ultimate comfort. The collection features classic, timeless basics adorned with the distinctive Hélas and Champion C logos. Paying homage to their origins, the collaboration showcases the iconic French basketball commentator, George Eddy , in its campaign. Eddy, renowned for his efforts in popularizing basketball across the Île-de-France region, takes center stage as the Hélas crew captures his essence on outdoor courts for the campaign. The Champion x Hélas collaboration is now available...
